Ullr Fest is Diamond Peak's annual torchlight-parade winter-kickoff celebration and the signature fundraiser for the Diamond Peak Ski Team (Diamond Peak Ski Education Foundation, DPSEF). For 2027 it returns on Friday, January 29, 2027, starting at 4:00 PM at Diamond Peak Ski Resort in Incline Village on the north/east shore of Lake Tahoe. Named for Ullr, the Norse god of winter and snow long regarded as the patron of skiers, the all-ages evening centers on a torchlight parade in which skiers and snowboarders wind down the mountain (the Show Off run above the base) carrying flares/torches after dark, viewed from the Base Lodge deck. The festive lineup typically includes the torchlight parade, a bonfire, live music, raffles, food and drinks, and a costume contest, with guests encouraged to come dressed in their best Ullr attire. New for this edition, the ski team is offering a limited number of VIP tickets that include the best viewing of the torchlight parade plus two drink tickets and appetizers; general admission viewing from the base area is free/open to the community. Proceeds support DPSEF's youth ski-racing programs. As of early September 2026 the DPSEF and Diamond Peak calendars confirm the Friday, January 29, 2027, 4:00 PM date and venue; the online ticket store (TicketSpice) was still password-protected (tickets not yet on public sale) and the detailed run-of-show/end time for the 2027 edition had not been separately published, so those details should be confirmed closer to the event. Note: 2026-27 is Diamond Peak's 60th anniversary season.

Diamond Peak Ski Team / Diamond Peak Ski Education Foundation (DPSEF), in partnership with Diamond Peak Ski Resort

All ages welcome. The torchlight parade descent is typically performed by Diamond Peak Ski Team members, instructors and invited participants; the general public attends as spectators and festival-goers.

Informal costume-contest prizes and raffle prizes; proceeds benefit the Diamond Peak Ski Education Foundation (DPSEF).

Not applicable — celebration/fundraiser, not a scored competition (aside from an informal costume contest).

None — this is a community winter celebration/fundraiser, not a sanctioned competition.

Upcoming Diamond Peak Ullr Fest (annual) Events

Ullr Fest 2027 at Diamond Peak